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Search Engine Optimization
We want to help you get more targeted traffic, and have a 100% success rate with all search engine optimization campaigns.
The most important part of your online marketing campaign is conversions and sales, and we help drive target traffic to your website through targeted keyword placements in Google and the other search engines.
Your website deserves to be ranked #1 for your targeted keywords, and we want to help you make this happen.
Another secret we want to share with you: Google wants your quality website to rank highly for keywords relevant to your industry.
Yes, the unspoken desire of Google is that your website ranks well, because this makes their search engine better. Schemers and spammers are always using automated tactics to try to manipulate search engines results pages and fill search engines with low quality content. Your website with well written, engaging and targeted content will present a better experience for searchers, so you actually make Google look like they are doing a better job. By helping Google rank your website you are improving their brand, and they will reward you with good traffic from highly active keyword searches.
NetPaths.net works with cutting edge technology and continuously studies new topics in search engine marketing to keep up with the changing nature of internet search and classification resources.
- A comprehensive knowledge base of information is required for maximum results.
- Continuous research and tweaking is required to maintain top positioning.
- Search engine optimization is designing, writing, and coding your entire website to maximize your chances of ranking well in search results.
- Optimization for specific search engines using our unique software will get you more traffic.
| How Internet Consumers Find Web Sites | |
|---|---|
| Search engines | 81% |
| Link from another site | 59% |
| Viral marketing (word of mouth) | 56% |
| TV | 48% |
| Guessed URL | 41% |
| Online advertising | 20% |
| Radio | 19% |
| Direct mail | 10% |
Source: Forrester Research Inc.
The Process of SEO
- Search for appropriate keywords that will bring highest amount of traffic.
- Optimize and rework HTML pages, synching the title, meta and appropriate body tags.
- Submission to the top 25 searchengines, focusing on the top four
- Link building, tweaking and resubmission. Implementation and updates of link exchange program.
Don't Let Your SEO Tail Wag Your Website Dog
What this means is that you should never sacrifice design, usability and positive branding experience for better search engine placement. Rankings without sales are useless, and the most important aspect of your business is to have a website with high conversions
Our services are designed to attract, engage and retain customers. From email marketing and search engine optimization to interactive tools, e-mail newsletters and loyalty programs, Netpaths has developed the systems and techniques to help your company stay competitive. Join our partner search engine forums to participate in a discussion of current search engine topics.
Read more: SEO Tips
| Actual Client Positions* | |
|---|---|
| Attorney | #1 |
| Real Estate Appraisal | #3 |
| Investigations | #1 |
| Medical Products | #2 |
* Last Updated September, 2010
Quotes
- “[SEO] is more than worth it - I give them some numbers from [my site] (went from 1-3 jobs/week to 3-8 jobs/day), and they see the light.
- — SEO client
- 60% of all consumers will search online to find product information before making a purchase.
- — Business 2.0
- The average Internet user spends 1.5 hours per week searching for information online.
- — Jupiter Research
- If your businesses does not rank well in Google it can cost dearly in terms of lost sales.
- — Business Week
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